‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under ...

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi ...

Forsman & Bodenfors hires Superunion's Po Kay Lee as ...

Edelman’s Adrian Warr named Southeast Asia CEO

Cambodia Beer underlines icon status, while removing a ...

S4 Capital ‘growing in line’ with tech giants as it ...

1 day ago

‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under ...

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.

4 hours ago

Forsman & Bodenfors hires Superunion's Po Kay Lee ...

Lee will take over from current CEO Susanna Fagring, who established the Singapore office in 2018 and will return to Sweden in the first half of 2022.

7 hours ago
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Edelman’s Adrian Warr named Southeast Asia CEO

Plus a new regional role for Singapore CEO John Kerr.

4 hours ago

Cambodia Beer underlines icon status, while ...

REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.

10 hours ago

S4 Capital ‘growing in line’ with tech giants as it ...

Gap between Sorrell’s firm and legacy players is increasing, analysts say.

9 hours ago

Ampverse acquires Thailand's Mith esports team

Mith will join Bacon Time and SBTC Esports as part of Ampverse’s portfolio of owned and operated esports assets.

6 hours ago

Women to Watch 2021: June Oh, MediaMath

Oh is one to go above and beyond in every task she takes on, whether it’s hiring and training an entirely new team, or advocating for women in tech and media.

6 hours ago

Modibodi and Getty Images create gallery depicting ...

It's a gallery of varied bodies, moments and milestones of life postpartum, which venture far beyond the simplistic post-birth representations of “baby bliss” or the “baby blues.”

Era expands across Indochina

Myanmar PR firm ERA has announced new offices in Thailand, Vietnam, Laos and Cambodia, responding to clients in Myanmar who have been "asking for years" about services in other markets.

10 hours ago

AnalogFolk takes on poor programmatic creative via ...

Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.

1 day ago

TBWA HK launches ecommerce offering focused on HKTVMall

Along with Omnicom sister agency The Integer Group, the agency claims it will offer brands help navigating the popular retailer's inner workings and hidden rules.

1 day ago

Just revealed: Japan's top 100 brands

Check out the latest in our ongoing series of market-specific top 100 rankings, plus analysis from in-market observers of the trends driving brand sentiment in Japan over the last 12 months.

1 day ago

Lions Decoded to detail winning work September 17

The one-day broadcast event promises to deconstruct the world's highest-ranking creative work.

10 hours ago

Facebook accuses UK competition watchdog of ...

Social media company argues it has not reduced competition by merging with Giphy.

1 day ago

DDB names Stephen de Wolf as Australia CCO

Joining from BBH London, he will begin the role in October after returning home to Australia from the UK earlier this year.

Asia's Top 1000 Brands 2021

1 day ago

‘Nesting consumption’ gives Japan’s legacy home ...

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.

1 day ago

Japan sticks to its favourite local brands through ...

JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.

1 day ago

Unconventional Olympics allow Japan’s favourite ...

The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.

Sep 9, 2021

Top 10: Asia's favourite beer brands

Beer! Humans love it. And Asia drinks more of it than any region. But what beer brands do people love the most across Asia, and in specific markets? Find out in this special report derived from our Asia's Top 1000 Brands research.

People to watch

Women to Watch 2021: Celebrating the torchbearers ...

Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.

Jun 17, 2021

Asia-Pacific Power List 2021: Meet the region's 50 ...

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

May 21, 2021

Tech MVP 2021: Presenting the Most Valuable ...

A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.

Feb 3, 2021

Revealed: 20 Women to Watch in Greater China ...

Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.

The Work

1 day ago

From visceral to hopeful, new Australia vaccine campaigns change focus

Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open.

1 day ago

PlayStation turns game of chess into citywide battle for dominance in epic spot

Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.

Sep 9, 2021

NTUC Income recommends 'Me first' philosophy

A four-minute film from the Singapore insurer and BBH Singapore explores the benefits of putting one's own future needs above the wishes of one's family.

4 days ago

Tinder India swipes right on the idea of consent

The film features several stories of couples to help people understand the concept of consent, which goes way beyond just physical intimacy.

4 days ago

Celebrity Cruises asks ‘Isn’t it time’ to get back out there?’

Cruise line hits the seas — and airwaves — after a 16-month hiatus, with $40 million dollar global campaign.

Focus

Fast Forward Discovery Commerce

Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific

Brand Love Stories

Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.

Leadership Hub: 2021 Power List

Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.

Diversity Hub: Campaign Leading Change

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

LEO Digital Network: Reshape Communications

Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.

Events

Nov 18, 2021
Virtual

Game Changers 2021

Asia-Pacific's high-level event that looks into the unmissable opportunities and tricky challenges of Esports and gaming marketing.

Sep 9, 2021
Asia-Pacific

Best Places To Work Asia 2021

Celebrate top PR & Comms employers in APAC

Dec 10, 2021
Virtual

APAC Network Agency of the Year Awards 2021

APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!

Dec 10, 2021
Virtual

Greater China Agency of the Year Awards 2021

APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!

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BY PR NEWSWIRE